As we move into winter, you should be taking stock of how the year has gone so far. Especially if you are business with a boom in sales around the holidays. It is easy to become complacent at this time of year when weather starts to interfere with business, day light hours are shrinking, and employees start asking for time off. So how do you keep the fire burning? Momentum.
Former editor and chief of Simon & Schuster, Michael Korda, writes that “One way to keep momentum going is to have constantly greater goals.” That’s all well and good when your team is revved up and there is time to expand to new markets or boost sales. But what about when you hit the winter doldrums. I would recommend that to push through, set a few objectives for yourself and your employees. These goals shouldn’t be big stretches–they might even be targets you were on track to hit anyway. The larger goal is to give the team a few quick wins. You will be surprised how meeting some obtainable goals will pick up the pace and set up staff to be willing to take on a final project for the year.
Now that you have momentum, ride it! We have all watched sports when we see a team gaining momentum. If you’ve been watching the World Series playoffs, your have your example right there. Two wild card teams got up some momentum and won league titles without the best regular season records.
So once you are riding high, show your numbers to the bank and secure more credit, even if you don’t need it. You should also take the opportunity to challenge your key employees. Let your customers know that you are on a winning streak in ads. Everyone likes doing business with a winner.