Sounds simple but do you know why you are going into business in the first place? This question and its answer will be your motivator in difficult times. To be totally motivated by the idea of making a lot of money rarely is the reason that leads to success. Make sure you believe there is a great need for the service or product you will be providing. It also helps to have intangibles that you are presently not getting at your current employment, such as, schedule flexibility, better income for you knowledge level, opportunity to build a team. The list can go on and on but make sure you have one that you can refer back to.