Too many businesses do not see future trends. For example, how did Blockbuster Video not see that the video/dvd rental business was changing? If Netflix did not get their attention, then Redbox should have been all the data they needed to know things were changing. They were either stubborn, prideful or just not very informed. You must be alert to any changes in your industry. Be ahead of the trends. It was after Walmart passed Sears that Sears figured out retail was changing.