“Our (Amazon’s) vision is to be the earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Now that is an ambitious vision for a company! What is even more amazing is I think they have done it. (I thought amazing was a good take on words, you know Amazon–Amazing.) Ok back to this. Have you revised your vision statement for your company in the last 3 years? Do you even have a vision let alone a vision statement for your company? A vision statement for a company focuses on the potential inherent in the company’s future. Let me make it simple, it is what the company wants to be. When you read Amazon’s it is clear what they want to be “the earth’s most customer centric company.” This ambitious vision statement will force them to take certain actions to accomplish this vision.