Do you have a system in place to recruit cheerleaders for your business? When helping someone start a business one of the key marketing pillars we help establish is “cheerleaders”. These are customers who tell everyone about their great experience with your company. This is not as hard as you think to do. If you are a service company give them a standard follow-up service (that takes 2 hours or less of 1 man labor) or a discount on their next purchase (so you only cover the cost of the item being sold) to have them write a positive review or recruit a new customer. Trust me this is money well spent and this will train all your customers to be cheerleaders. By simply having a follow-up plan in place possibly a thank you letter or email with review sites addresses (links) provided for them or enclose a coupon to be give to a friend or family member with a ridiculous introductory offer on it. BOTTOM LINE put a system in place to recruit cheerleaders for your business and it’s never too late to start.