The simplest way to have customers raving about your business/ product/ service is to commit to exceeding customer’s expectations. This can be done a few simple ways: 1. Manage expectations- Be honest from the beginning what your business/ product/ service can do and what it may not be able to do. 2. Make sure what you offer is the right fit for what the customer needs. 3. Exceed their expectations with what your business/ product/ service does. This can be done so simply by just doing a little more then your competition and doing it every time with every customer. Study your competition so you know what it will take to exceed what they are offering. Be consistent and establish a system for exceeding expectations each and every experience a customer has with you and your business.