Defense Requires Fewer Troops Then Offense

| May 25, 2013 | 0 Comments

In military strategy it is common thought that it requires 3-5 times more troops to attack then to defend. In its most simple axiom—defense requires less offense. Why? Someone who’s defending feels a greater sense of purpose. They may feel more is at stake. This is true in business as well.  Have a clearly defined purpose for your business that you know is of value to your customer and you are far more likely to effectively defend (promote, advertise it).

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