Growing Your Small Business

Buy From Your Competition

| March 11, 2016 | 0 Comments

Every business owner would be wise to systematically (on average once per year) have a full buying experience from their top 3-5 competitors. I also say the full experience; that means if you can get on estimate then get one. If you can experience their company through purchasing their services or products then spend the money [...]

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Guaranteed Growth for Your Company in 2016

| December 31, 2015 | 0 Comments

Too many businesses I have found continue selling products or offering services that are no longer profitable. This happens because the owner or management does not know that in fact these products or services are no longer profitable. How does this happen because they don’t Know Their Numbers. Do you know your profit margins on [...]

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What We Have Learned from the Recession: Build Reserves

| November 10, 2015 | 0 Comments

Plan for the Worst; Hope for the Best Now we are coming out of the recession, I think I can say I have become convinced of one thing. Building up a cash reserve for my businesses was the best thing I did for myself. I learned early in my life that few habits would serve [...]

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Winter is Coming: Keep the Ball Rolling with Achievable Goals

| October 27, 2015 | 0 Comments

As we move into winter, you should be taking stock of how the year has gone so far. Especially if you are business with a boom in sales around the holidays. It is easy to become complacent at this time of year when weather starts to interfere with business, day light hours are shrinking, and [...]

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Leadership is Investing in People

| October 20, 2015 | 0 Comments

Training Gives Confidence Do you have initial training that gives your new employees the confidence that they can perform what is asked of them? Do they have prepared answers to the most frequently asked questions? If not, you are minimizing your employees’ abilities to succeed in their jobs. And if they can’t succeed on the [...]

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Lead at a Higher Level

Lead at a Higher Level

| October 13, 2015 | 0 Comments

Leadership is the X factor in starting and building a successful company. It will influence your entire development, from top to bottom. As a business owner, you have to chart the company’s course. At the same time, especially in the beginning, you are at a disadvantage because you are probably not in a position to [...]

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Small Business Advertising: 4 Simple Ways to Get More Customers

| July 15, 2015 | 0 Comments

Advertising isn’t just for Madison Avenue—now, more than ever, can small businesses use proven advertising strategies and tactics to reach their local audiences. Last week, I told you how to identify the right customer. But how do you connect? First, calculate your ad budget. Now let’s get the message out! Below are a few fundamentals [...]

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Stalking Your Customers: Who is your ideal customer?

| July 8, 2015 | 1 Comments

Even in a digital world, many people still look forward to receiving their daily mail. With direct mail, you can address your customers by name, offering a more personalized approach. Moreover, a wide variety of inexpensive and easy formats are available. “Val Pak” can connect you to prospective customers in your zip code. You can [...]

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Customer Feedback Can Save Your Company

| June 11, 2015 | 0 Comments

Last post, I stressed how customer testimonials can boost a company before launching. But let’s focus on what that customer feedback means internally for your business. Your ability to meet the expectations of your customers determines the growth potential of your business. Repeat customers and referrals will grow your business; negative reviews and talk will [...]

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The Worst Mistake You’re Making with Your Business Plan

| May 19, 2015 | 0 Comments

When you are writing your business plan, you aren’t thinking about the true future of your business. Typically you are thinking about funding. Who could blame you. Coming to an investor, bank or an angel investor, you are thinking how can I sell my idea to show that it is solid enough to repay the [...]

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