Author Archive: Sean Castrina

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5 Secrets To Hiring Great Employees Fast

| September 1, 2015 | 0 Comments

Interviewing and hiring may seem simple, but the process requires preparation and forethought. You must be prepared when putting out an ad. You will receive many applications and not all resumes will be honest or accurate. With all this you will also be under pressure to fill the open position and get on with business. Here are 5 secrets to making a great hire. 1. Be clear what you are looking for in your ad. Be specific with duties and expectations listed. But most of all, understand that you probably won’t be able to find someone who has all the skills and experience you want. 2. Have a list of questions printed out before the interview. This will keep you on point and establishes professionalism. It is important to go over the job title and duties, and your expectations, in the initial interview. 3. Let each candidate know that whomever you hire will get a thirty-day trial period. I have had too many people tell me they can do a job that they simply cannot do. Telling them there is a trial period tends to keep them more honest with their assessment of their own abilities. 4. Conduct all the interviews over one or two days. This makes it easier to compare candidates. If the hiring is prolonged, you may lose a good early candidate or be more tempted to go with one you interviewed most recently. 5. I cannot stress this next point enough: Do not hire anyone the day you interview him or her, if at all possible. I do recognize that some positions just need to be filled with a warm body, but if it is more than this, sleep on it. I cannot tell you how many times my mind has changed with a night’s rest. I said this earlier but it bears repeating. Never, ever, ask interviewees their age, marital status, parenting status, religion or political views, as this opens you up for discrimination issues. But you should get a sense of the potential hire’s attitudes towards work and customer service. ”What would you do if…?” questions can get this information without asking inappropriate questions. For example, Steve Bell, owner of Pacific Cabinets, says. “If people have the same core values that we have—if they have a great attitude…if they have the ability to learn—then we can hire them and teach them anything they need to know in the business.”* *Source:  


5 Qualities of an Entrepreneur: Skip the MBA, Get a Mentor

| August 25, 2015 | 0 Comments

Perhaps you’ve clicked past job listings that required advanced degrees you don’t have. That career ceiling typically disappears for successful entrepreneurs. In fact, college graduates experienced the largest slump in new business creation for 2011. Unlike a human resources department, most of your customers aren’t worried about what pieces of paper are hanging on the business [...]


Hiring for Small Your Business

| August 18, 2015 | 0 Comments

When you are deciding what kind of business to start, think twice before you pick a business where hiring is harder than finding a rocket scientist. What do I mean? If you choose a business that requires an expertise or skill that you yourself don’t have, obviously you will need to hire someone who has [...]


Branding Your Business Today!

| August 11, 2015 | 0 Comments

Last week we started to talk about branding. Branding is a promise you make to your customers about an important quality or attribute they can expect to receive from using your product or service. Take a word of phrase that summarizes this promised quality and start to use it in your marketing materials. In your [...]


Branding the Business: What is Your Reputation?

| August 7, 2015 | 1 Comments

When people talk about your company what do you want them to say? If you can summarize in one word the single most outstanding quality of your company, and have customers remember you by it, you will have struck gold. There are numerous well-known examples of a successful brand built on a single product idea [...]


Starting a Business Without the Big Risk: Keep Your Day Job

| July 29, 2015 | 0 Comments

Working full-time while launching a business takes away a major roadblock to entry: fear of not having steady income. If you are lucky enough to have a job, starting a business may be one of the best things you can do to improve your income and establish your future of independence. One of the most [...]


Comcast Customer Service: How to Avoid the Culture of Poor Quality Control

| July 21, 2015 | 0 Comments

It has officially come out that the Comcast Customer Service crisis is really just business as usual for one of the least popular companies in America. What started as a PR storm of public outrage and corporate backtracking over a customer service rep going rogue turns out to be a case of poor quality control [...]


Small Business Advertising: 4 Simple Ways to Get More Customers

| July 15, 2015 | 0 Comments

Advertising isn’t just for Madison Avenue—now, more than ever, can small businesses use proven advertising strategies and tactics to reach their local audiences. Last week, I told you how to identify the right customer. But how do you connect? First, calculate your ad budget. Now let’s get the message out! Below are a few fundamentals [...]


Stalking Your Customers: Who is your ideal customer?

| July 8, 2015 | 1 Comments

Even in a digital world, many people still look forward to receiving their daily mail. With direct mail, you can address your customers by name, offering a more personalized approach. Moreover, a wide variety of inexpensive and easy formats are available. “Val Pak” can connect you to prospective customers in your zip code. You can [...]

You’re Doing It All Wrong: The Best Way to Find a Job

You’re Doing It All Wrong: The Best Way to Find a Job

| June 30, 2015 | 0 Comments

You will never find a job. That is the honest truth. Jobs are not found, they are earned and created by job applicants. For those of you who have been scrolling through Craigslist and tailoring their LinkedIn accounts, you are wasting your time. If you just “need a job” that is fine, but when will [...]